India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India in 2003 with the objective of promoting and creating international awareness of the Made in India label in markets overseas and to facilitate dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.
IBEF endeavours to ensure consistent and effective messaging on the India growth story through brand building initiatives/campaigns undertaken in partnership with various stakeholders ranging from lead industry associations to export promotion councils. IBEF is the branding and communication partner for various trade exhibitions organised under the aegis of the Department of Commerce.
IBEF Trust is headed by the Commerce Secretary and has 14 other members representing the industry, trade, market, academia, media, advertising & publicity, and the government.
As part of brand building, IBEF undertakes activities aimed at promotion of knowledge, communications and exports. IBEF’s website www.ibef.org provides extensive, accurate and comprehensive information on the Indian economy and business trends. Business information reports on the website span a range of sectors besides the states, and also the export promotion councils affiliated to the Department of Commerce. The reports on the website are supplemented with daily India News Alert, which can be subscribed through the website. IBEF brings out a bimonthly business magazine, India Now Business and Economy and a range of thought leadership studies on emerging areas such as India’s business potential, multinationals, entrepreneurial ecosystem, and contribution to global business. A bouquet of communication resources – posters, films, magazine, e-newsletter(s), industry reports – comprise the IBEF business kit that bring alive the India business story. Digital media and web technologies are integral part of its nation brand campaigns both within India and overseas markets.
IBEF has also successfully transitioned to sectoral branding initiatives in accordance with the priorities of the Department of Commerce. The identified sectors where IBEF will be focussing its brand building campaigns and resources are pharmaceuticals, engineering, services, plantations, leather, textiles and carpets.